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Toyota Seeks 2010 Recovery for Most of Lost U.S. Market Shar

Bloomberg.com -- Toyota Motor Corp. set a 2010 goal of regaining most of the U.S. market share lost in the past two months after global recalls of 8 million vehicles damped demand, the No. 2 U.S. sales executive said.

The target would be as much as 16.7 percent of new-car deliveries, said Don Esmond, senior vice president of Toyota’s U.S. sales unit. That would be the same level as in 2008, and less than 2009’s 17 percent, when Toyota trailed only General Motors Co., according to industry researcher Autodata Corp.

Esmond’s plan would require a rebound from Toyota’s U.S. share of 13.4 percent through February. With inventory replenished after the recalls, he said, no-interest loans and lease discounts helped boost sales through the first 10 days of March by about 40 percent over a year earlier.

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Submitted Mar 12, 2010 By: JOHNNY95206

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honda0105 Champion Author Tallahassee Posts:10,805 Points:634,325 Joined:Nov 2008	Message Posted: Mar 12, 2010 7:52:35 PM Ignore honda0105 Report Abuse wishing Toyota all the best. Hard to get up fast when you're still being dragged through the mud.
Amplion Champion Author Oregon Posts:1,551 Points:895,730 Joined:Sep 2005	Message Posted: Mar 12, 2010 12:44:15 PM Ignore Amplion Report Abuse DREAM ON ! TOYOTA will NEVER recover market share from this .........
OriginalBudman Champion Author Barrie Posts:6,018 Points:1,277,195 Joined:Apr 2006	Message Posted: Mar 12, 2010 10:40:20 AM Ignore OriginalBudman Report Abuse You are absolutely correct. That ex-lawyer has alot to say. Hopefully people will believe him.
genef01 Champion Author Nashville Posts:2,185 Points:704,205 Joined:Jul 2008	Message Posted: Mar 12, 2010 8:48:05 AM Ignore genef01 Report Abuse They have taken a dump on consumers worldwide. Lower prices and fancy commercials won't do you any good when you have sudden acceleration and can't control your Toyota. It's like I told a Dodge salesman about 15 years ago as I waited for repairs to my company owned vehicle(a K-car) that had shut down and had to be towed in for the third time. He came up to me with his sunshine smile and said, "Let me put in a new Dodge today!" I told him rather bluntly that I wouldn't have one if they were giving them away. After seeing some of the disclosures from their ex-lawyer, if any of the allegations can be substantiated, they ought to be tried under the RICO act and banned from doing business in the US.
must87searcher Champion Author Maryland Posts:4,173 Points:813,770 Joined:Apr 2008	Message Posted: Mar 12, 2010 8:32:08 AM Ignore must87searcher Report Abuse This procedure Toyota is taking to try to encourage customers to buy their autos again after going through such a recall is no surprice. Any business today wants to have sales. It is for sure that it will take time for Toyota to have there sales come to normal, but as long as the recall is still around and some autos still sufferproblems even after being recalled, it is unsure how long it will take.
Vette1967 Champion Author Albany Posts:1,404 Points:331,945 Joined:Jun 2009	Message Posted: Mar 12, 2010 8:20:55 AM Ignore Vette1967 Report Abuse Just when I was considering a Prius...Not now. Maybe an Insight?
FuelBarge Champion Author Long Island Posts:4,174 Points:1,101,190 Joined:Aug 2005	Message Posted: Mar 12, 2010 8:12:27 AM Ignore FuelBarge Report Abuse I would be a bit hesitant to purchase a Toyota at this time unless; a) I got an incredibly great deal and b) they gave me extended coverage so I would not have to pay for any repairs. Otherwise, I'm sticking with Honda.
MUSTANGSRUS Champion Author Ontario Posts:4,753 Points:1,003,095 Joined:Sep 2006	Message Posted: Mar 12, 2010 7:29:27 AM Ignore MUSTANGSRUS Report Abuse Wasn't it P.T. Barnum that said something like there is a sucker born every minute or a fool and his money are soon parted? Anyone who buys a Toyota under the present circumstances falls into both categories.
albert2008 Champion Author Winnipeg Posts:2,488 Points:532,860 Joined:Sep 2008	Message Posted: Mar 12, 2010 7:01:44 AM Ignore albert2008 Report Abuse if they dont have more problems maybe
coughlin Champion Author San Jose Posts:1,157 Points:302,225 Joined:Sep 2009	Message Posted: Mar 12, 2010 6:52:11 AM Ignore coughlin Report Abuse Great commentary by JimL1 Posted on Mar 12, 2010 5:10:51 AM. Once my trust is violated, especially by lying trying to cover up, it's over.
OriginalBudman Champion Author Barrie Posts:6,018 Points:1,277,195 Joined:Apr 2006	Message Posted: Mar 12, 2010 6:41:39 AM Ignore OriginalBudman Report Abuse I don't think wegman's comment is very substantive. The "real" Toyota will soon be exposed and then maybe he won't be so proud anymore.
OriginalBudman Champion Author Barrie Posts:6,018 Points:1,277,195 Joined:Apr 2006	Message Posted: Mar 12, 2010 6:39:10 AM Ignore OriginalBudman Report Abuse Keep dreaming. I suspect we have not seen the worst of this yet. The public will soon discover the "real" Toyota.
mandoid Champion Author Colorado Springs Posts:2,896 Points:617,620 Joined:May 2008	Message Posted: Mar 12, 2010 6:32:44 AM Ignore mandoid Report Abuse good comment wegman
JimL1 Champion Author Phoenix Posts:3,153 Points:386,895 Joined:Jul 2003	Message Posted: Mar 12, 2010 6:10:51 AM Ignore JimL1 Report Abuse It is not the recalls so much, that have hurt Toyota. It is the evidence that Toyota, like all the other large corporations that I know of, has lied, and lied, and lied. Their former attorney has managed to get the evidence subpoenaed by congress. It will now come out. Of course, one must remember that this merely means that Toyota has been kicked off of their lofty perch. We now know that Toyota is as bad as the rest of the large corporations. The likelihood of Toyota ever regaining the confidence level that they once enjoyed, I believe is nil. May this be a lesson to any other corporation that might ever gain the respect that Toyota once held.
wegman Champion Author Twin Cities Posts:2,933 Points:1,130,680 Joined:Jun 2001	Message Posted: Mar 12, 2010 6:10:43 AM Ignore wegman Report Abuse As long as this is a once in a decade type event, and not Detroit's every other year type of disaster, Toyota will emerge stronger, because this caused them to review some stuff. If it recurs, or some of Toyota's claims are definitively refuted, then Toyota becomes just another car company. (Considering Toyota's enemies, Big Labor and their government allies, the tort bar, Naderites and the like Toyota has to be definitively proved wrong. If it is in doubt, the Toyota fans will consider the source and side with Toyota). Proud Toyota owner.
ttwiw Champion Author Austin Posts:2,001 Points:920,110 Joined:Sep 2005	Message Posted: Mar 12, 2010 5:52:05 AM Ignore ttwiw Report Abuse There's a big difference between "seeking" sales and it actually happening. Good luck with that...
Zuman Champion Author New York Posts:1,519 Points:966,990 Joined:May 2005	Message Posted: Mar 12, 2010 5:38:35 AM Ignore Zuman Report Abuse Oh poor toyota.
TomT2Lee Champion Author Cincinnati Posts:3,470 Points:1,091,790 Joined:Sep 2005	Message Posted: Mar 12, 2010 5:36:38 AM Ignore TomT2Lee Report Abuse The entire American auto industry is in for a bone crunching ride into the abyss.
LocalSpyGuy Champion Author Tampa Posts:2,952 Points:617,185 Joined:Nov 2008	Message Posted: Mar 12, 2010 5:35:23 AM Ignore LocalSpyGuy Report Abuse Toyota will recover. They have built a reputation for quality over the years and customers will come back.
cv Champion Author Raleigh Posts:10,269 Points:2,293,080 Joined:Oct 2003	Message Posted: Mar 12, 2010 5:31:48 AM Ignore cv Report Abuse It will take a while, but Toyota will recover and be a better company.
ky_commuter75 Champion Author Cincinnati Posts:2,698 Points:1,000,360 Joined:Jul 2005	Message Posted: Mar 12, 2010 5:29:42 AM Ignore ky_commuter75 Report Abuse they will come back
THEDodgeman Champion Author Denver Posts:3,083 Points:975,140 Joined:Apr 2005	Message Posted: Mar 12, 2010 5:27:55 AM Ignore THEDodgeman Report Abuse NEVER..........As long as they continue to lie about their problems.
gasmaster242 Sophomore Author Orlando Posts:130 Points:300,265 Joined:May 2009	Message Posted: Mar 12, 2010 5:26:22 AM Ignore gasmaster242 Report Abuse Hey Valrico - sad but true. American ADD.
SUV2009 Champion Author Orlando Posts:1,142 Points:268,015 Joined:Oct 2009	Message Posted: Mar 12, 2010 5:25:49 AM Ignore SUV2009 Report Abuse If they want to do it price is what it is all about we like to save our money.
thedennis64 Champion Author Ohio Posts:1,015 Points:783,370 Joined:Aug 2003	Message Posted: Mar 12, 2010 5:25:35 AM Ignore thedennis64 Report Abuse Local sales jumped dramatically from January to February. Why no mention of the Chevy or other concurrent recalls?
niceguytx Champion Author Houston Posts:8,973 Points:1,751,675 Joined:Sep 2005	Message Posted: Mar 12, 2010 5:24:17 AM Ignore niceguytx Report Abuse Maybe in 10 years.
paneinthegas Rookie Author London Posts:36 Points:378,595 Joined:Nov 2008	Message Posted: Mar 12, 2010 5:22:13 AM Ignore paneinthegas Report Abuse Not if they keep killing off their ever loyal customers.
gasmaster242 Sophomore Author Orlando Posts:130 Points:300,265 Joined:May 2009	Message Posted: Mar 12, 2010 5:20:26 AM Ignore gasmaster242 Report Abuse Toyota refuses to take full responsibility for their actions and are still in denial mode. This is not a simple recall as has happened with every car company (and other companies) and will continue to happen in the future. People make mistakes that need to be corrected, but this is way beyond that. They have betrayed the public's trust by lying and then treated us like idiots with their ridiculous PR campaign on how this or that person loves their Toyota. How insulting. For them right now it is all about PR damage control. They don't care how many people may die or are injured by their products. All they are worried about now is regaining market share. I am not a buy American or buy Japanese or buy Korean person. I am a person who will only buy from a company I can trust, which is not Toyota. Wake up people.
madison8359 Champion Author Cleveland Posts:2,900 Points:626,285 Joined:Apr 2008	Message Posted: Mar 12, 2010 5:20:13 AM Ignore madison8359 Report Abuse As we know speculators come in all forms and in many industries. Mr. Esmond is one form. We will see if Toyota can fix the problem, which to date they have not,and if people will be able to trust letting their loved ones drive or ride in vehicles that randomly are out of control and have killed and injured. The buying public will decide and, hopefully, U.S. manufacturers will provide worthy alternatives, as they have in the past. Vehicle sales, millions of jobs and manufacturers trust, it would seem, is waiting for U.S. manufacturers to step up and lead the way. [Edited by: madison8359 at 3/12/2010 7:21:51 AM EST]
jppezz Champion Author New Mexico Posts:3,654 Points:718,105 Joined:Jun 2008	Message Posted: Mar 12, 2010 5:19:33 AM Ignore jppezz Report Abuse Toyota has more falling to do before they can recover,if the ever do recover.
WonderfulMI Champion Author Michigan Posts:5,877 Points:813,325 Joined:Jun 2008	Message Posted: Mar 12, 2010 5:17:14 AM Ignore WonderfulMI Report Abuse The end of the story has not been heard yet. It will take years for Toyota to regain its reputation.
Grismer Champion Author Kitchener-Waterloo Posts:3,722 Points:769,740 Joined:Apr 2008	Message Posted: Mar 12, 2010 5:17:12 AM Ignore Grismer Report Abuse It may take Toyota longer than expected to regain consumer confidence. However, all the best in this endeavour.
RocketGeek Champion Author Grand Rapids Posts:5,627 Points:1,138,960 Joined:May 2005	Message Posted: Mar 12, 2010 5:16:46 AM Ignore RocketGeek Report Abuse I won't be helping with that.
biza4u Champion Author New Haven Posts:3,626 Points:660,430 Joined:Jan 2007	Message Posted: Mar 12, 2010 5:15:18 AM Ignore biza4u Report Abuse Tell Toyota to take a hike. They jeopardized our safty now they want us to buy their cars again
turbosaab Champion Author Cleveland Posts:9,147 Points:1,439,640 Joined:Sep 2006	Message Posted: Mar 12, 2010 5:14:10 AM Ignore turbosaab Report Abuse I think that if Toyota actually fixes the problems with their cars, people will come back.
Masercal Champion Author Michigan Posts:3,610 Points:780,740 Joined:Oct 2007	Message Posted: Mar 12, 2010 5:11:10 AM Ignore Masercal Report Abuse I doubt Toyota will come back that quick,especially if more recalls pop up over the next few months. Bottom line...BUY AMERICAN.
PurduePete86 All-Star Author Indiana Posts:910 Points:639,540 Joined:Apr 2007	Message Posted: Mar 12, 2010 5:09:51 AM Ignore PurduePete86 Report Abuse Simple, reduce prices and customers will flock to dealers.
CSharpGuy Champion Author Colorado Springs Posts:4,579 Points:929,560 Joined:Jan 2008	Message Posted: Mar 12, 2010 5:09:27 AM Ignore CSharpGuy Report Abuse It could take decades.
rocket_ron Champion Author Grand Rapids Posts:1,428 Points:1,043,890 Joined:Jul 2006	Message Posted: Mar 12, 2010 5:08:10 AM Ignore rocket_ron Report Abuse They have good deals. They also have better gas mileage because the brakes are never used.
Hangnail309 Champion Author Manitoba Posts:1,444 Points:761,590 Joined:Aug 2006	Message Posted: Mar 12, 2010 5:08:02 AM Ignore Hangnail309 Report Abuse Toyota has to ifs their problems and their image in order to sell. Good luck with that ...
Valricoslash Champion Author Tampa Posts:1,793 Points:397,270 Joined:Nov 2008	Message Posted: Mar 12, 2010 5:07:53 AM Ignore Valricoslash Report Abuse Go Toyota. American built by Non-union American labor. Even with all of their trouble they still expect sales to go up this year. Why? Because Americans have an attention span of about 2 minutes. How do you think we keep electing all those moron politiciancs who screw up?
Eichhornchen Champion Author Detroit Posts:2,738 Points:534,935 Joined:Feb 2009	Message Posted: Mar 12, 2010 5:07:50 AM Ignore Eichhornchen Report Abuse not interested in a Toyota
Don1222 Champion Author Michigan Posts:6,234 Points:766,905 Joined:Jul 2008	Message Posted: Mar 12, 2010 5:06:08 AM Ignore Don1222 Report Abuse Buy American Made in The USA.
dave364 Champion Author Lansing Posts:1,329 Points:538,025 Joined:Nov 2007	Message Posted: Mar 12, 2010 5:01:17 AM Ignore dave364 Report Abuse buy American from American companies
mlhog Veteran Author Minnesota Posts:293 Points:167,815 Joined:Oct 2009	Message Posted: Mar 12, 2010 4:58:48 AM Ignore mlhog Report Abuse Don't they have to fix the problem first. Also when is the goverment going to ban them from the road before people get kill by there junk when there hit by a out of control TOYota. Just what we need 16.7 more on the road.
weenerdog Champion Author Detroit Posts:4,938 Points:943,020 Joined:Jan 2008	Message Posted: Mar 12, 2010 4:58:11 AM Ignore weenerdog Report Abuse I've heard sales are up because of the deals
abuck Champion Author Pittsburgh Posts:3,309 Points:593,095 Joined:Jul 2008	Message Posted: Mar 12, 2010 4:57:50 AM Ignore abuck Report Abuse we'll see how it goes...
TerryLee Champion Author Ohio Posts:11,402 Points:2,146,890 Joined:Mar 2004	Message Posted: Mar 12, 2010 4:57:49 AM Ignore TerryLee Report Abuse Good time to buy
adr47 Champion Author Saskatchewan Posts:2,416 Points:541,445 Joined:Nov 2008	Message Posted: Mar 12, 2010 4:55:04 AM Ignore adr47 Report Abuse Going to be some deals out there. And if they don't fix the past problems many happy lawyers.
tankneverfull Champion Author Charlotte Posts:4,252 Points:832,420 Joined:Apr 2008	Message Posted: Mar 12, 2010 4:54:56 AM Ignore tankneverfull Report Abuse Seems like a reasonable goal for them and it would be a huge bonus if they also were a little more forthright about the issues that seem to be plaguing their cars.